Web to Print Solutions

In the new now, companies are increasingly looking for ways to increase their productivity while decreasing their cost. One sure way to make this happen is to use an online digital catalog from your local marketing and print provider. The benefit of instituting this type of system are numerous, such as consistent look and feel of marketing collateral for remote sales associates, the ability to understand which marketing collateral pieces are being used by distributors and which marketing collateral pieces are not getting traction in the market place. Another great benefit of this type of solution for customers is to have a full service marketing and print provider handle all of the fulfillment and mailing services associated with your online order. This is cost effective as you do not have to worry about the time and cost associated with personnel working on projects that are not your core competencies.
One example of a customer that has taken full advantage of this solution is a major pharmaceutical company with well over 1000 sales representatives located throughout the eastern portion of the United States. They have placed over 20 different product brochures on their web site, with each brochure having a series of 10 product collateral flyers. Sales representatives have the ability to order any of the product brochures using the online tool which has shopping cart functionality, secure online ordering ability and automatic order review prior to order placement. At the end of the month the management team has the ability to review what each region has ordered, the cost of the product, cost of shipping and cost of fulfillment. This process saves the company several thousands of dollars each year in shipping and printing cost and ensures that the brand image is maintained.
If you would like to discuss how an online ordering site can benefit your company in terms of increasing productivity and decreasing operational cost, please contact Duane Hampton at AlphaGraphics Mason at 513-229-3600.