Consultation
We begin by listening. Understanding your existing business and learning about your overarching goals and objectives, are vital to our success. We study your current and past marketing campaigns, as well as analyze your industry and competitors, helping you create ways to “break out of the pack” and become an industry leader.
Strategy
The strategy is your marketing blueprint, providing an overall plan for building strong, substantial promotions. And like any good architect, we consider budget and objectives as we draft, creating a plan that will work best for your target audience.
Tactics
Once we’ve collaboratively created your strategy, we determine the best vehicle to deliver your message to your targeted audience, keeping in mind your desired cost-per-lead or cost-per-acquisition parameters. Tactics include: Variable Data-Driven Direct Mail, Search Engine Marketing (SEM) and Print Advertising. These tactics are integrated to drive measurable response 24/7 via:
Personalized URLs
Personal Web Pages
Trackable 800 Numbers
Business Reply Cards (BRC)
Reporting & Data Capture Dashboards
agDirect Marketing offers real-time response and lead information on your campaigns, helping you make better marketing decisions.
The dashboard enables you to see Web page hits, click through activity, conversions and lead detail.
You can easily download this information into a file that directly interfaces with your customer relationship management tool.
Give your sales and marketing team the ability to instantly follow up with leads via automatic email notifications.
"The AlphaGraphics team really listens and makes our ideas a reality! Our magazine ads look great. From design to mailing, the AlphaGraphics team does it all. If only I knew direct mailing could be this easy!"
Jo M. Allison
World Game Protection, Inc.
