Digital Marketing and Printing Company

Digital printing is a common requirement of any type of business that wants affordable and quality marketing materials. When you combine the products and services of a marketing company, you have a combination that is hard to beat. Marketing companies typically bring solutions that allow any business to increase their brand awareness, generate sales leads and participate in several cross market media with the same message. With this type of printing and marketing service, any business could have any type of marketing materials created with high resolution and plenty of customization---all for very reasonable prices.

Digital printing and marketing is the ideal printing/marketing service for any size of business whether it is a small, medium scale business or even a large size business such as corporations can gain benefits out from utilizing this type of printing/marketing service.

Digital printing encompasses various types of printing services such as:

• Digital color printing
• Digital B& W printing
• Offset printing
• Screen-printing
• Large format printing
• Variable printing
• Discount printing

Marketing products and services encompass various types of marketing solutions such as:

• PURL campaigns
• On-line marketing solutions
• Cross-Media marketing campaigns
• Integrated Marketing Communication planning

The best thing about digital printing with an Integrated Marketing Communication focused company is its inexpensiveness especially when compared to advertising agencies and the printed product is purchased in large bulk orders or when you require custom small quantity orders which is the usual requirement for any type of business marketing endeavors.

Quality Vs Color

With the advent of personal desktop color printers and copiers many professional business people have chose to use low quality copy paper and printout their PDF file with their desk top printer. If you listen to all of the commercials, they will try to convince you that the quality that you receive is as good as anything that you can get at a professional digital printing business center. Nothing could be as far from the truth. Just ask yourself, if you drive a $5000 car do you really think that it will be as enjoyable as driving a $50,000 car? In many cases the difference is stark. Today I had the pleasure of meeting with a local area non-profit that has used desktop copiers to produce their associations marketing materials. While the information was useful, I could not understand how such a prestigious organization would allow itself to be presented with inferior marketing materials. The color copies bled with two colors, the paper was very low quality and did not hold the colors and the business card stock and folder was very thin making it feel cheap. While I realize that everyone is on a budget during these economic times, there is a cost of presenting yourself to customers with a poor professional image. Would you go to an interview with jeans? In the final analysis, make sure that your marketing materials represent you in the manner you wish to be represented.