A New Business Model for Marketing

There have been many articles written over the past few months questioning whether traditional print is dead. Some articles have gone on to say that print shops are becoming a thing of the past as the future is all digital. Some articles question whether advertising agencies are doing their part to meet the needs of the future.

My experience is that advertising agencies are not meeting the requirements of business to business marketing needs and traditional print shops are outdated. Therefore you may ask what is the answer. A new model for the business to business marketing customer. This new model needs to offer the customer not only traditional printing but also provide digital media and market planning.

The AlphaGraphics of Mason is one company that is offering this new blend of market planning, traditional and digital print as well as social media. If you are interested in taking your business to the next level then I would visit http://www.alphagraphics.com/centers/mason-ohio-us123/index.html. This company offers marketing material such as variable data, one-to-one marketing and on line catalog solutions. Traditional media would include direct mail, business cards and stationary. Digital solutions include web site design and graphic design.